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The Online Pricing Guide Template

by Nate Grahek

The Online Pricing Guide Template

How you share your pricing information is the most important determining factor of whether an inquirer books you or ghosts you. 

That’s why we’ve developed The Online Pricing Guide template.

Watch the video below to see this powerful template in action!  

When you send your online pricing guide to new inquirers, it gives them an interactive look at your most necessary pricing information WITHOUT overwhelming them with the details.

This StickyFolios template helps you create an amazing first impression with new inquiries by displaying your up-to-date pricing information in a beautiful, easy to consume format on demand.

Key Features

  • Some of the key features include: 
  • Customizable home screen icon 
  • Embed a floating video to guide the reader through the page
  • Product & packages section to showcase your work

Why It Works

This tool is incredible for lead generation. While PDF’s look professional, they’re a hassle to update and have limited features for showcasing a photographer’s work. 

This online pricing guide template gives the same professional look as a PDF, but it’s easy to customize and has improved features to present your work.

By adding a floating video embed that talks your prospect through your pricing list, you make them feel like you’re standing right there, speaking from over their shoulder. 

Mockup template images or images of your work framed and hung on your past client’s walls are both excellent ways to help your prospect imagine what you could help them create.

Another effective tactic to showcase your work in this pricing guide is to embed a reaction video of another client seeing their photos for the first time. That’s powerful social proof for anyone considering hiring you. 

So what about prices? Well, by adding just a teaser of your pricing information, you give your visitor an idea of cost without overwhelming them with details. 

A short line under each product that says “prices starting at $X” gives them enough information without pushing them away. 

The Online Pricing Guide template also helps do a lot of the heavy lifting of sales, so that in an ordering session, they already know what to expect. 

And that’s the power of this Online Pricing Guide. It’s designed to help you show not just your products, but the experience you deliver to your clients. 

Want MORE Templates?

We know that it’s so much easier to be an editor than starting from scratch — which is why StickyFolios comes with even more templates to meet your photography marketing needs.

Each StickyFolios template was built with a very specific, proven marketing tactic to help you streamline your folio creation.

They each come pre-populated with sample content so you know exactly where to start. Simply add in your own words and images, then publish and share. Explore all the StickyFolios templates below: 

The Portfolio Website Template

The Lead Magnet Template

The Wedding Websites Template

The StickyAlbums Template

The Mini-Session Promo Page Template

The Instagram Link Page Template

The Online Pricing Guide Template

The Landing Pages Template




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Nate Grahek
Nate Grahek

Photographer, Educator, Tech Maven, and Entrepreneur, Nate is passionate about empowering others do more of what they love. He founded StickyAlbums.com in 2012 to let all photographers easily create custom branded mobile apps for each of their clients, grow their word-of-mouth referrals. Now, the launch of StickyEmail strengthens his commitment to helping all photographers build stronger businesses with more customers and recurring revenue they can count on all year long.

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