“What is it that I need to do to boost my business?” I get (a lot!) of this and similar questions on how to book more photography bookings or how to get more photography gigs from photographers.
The good news is that I do have the answers and have also broken them down into three easy-to-implement tactics in this blog! These are simple, require no additional software or purchases (yes, you read that right! No Facebook ads, social media, SEO, or sleazy sales tricks), and can be implemented right away.
So, if you’re looking for ways to boost your business, book clients, and increase your cash flow, look no further, this blog’s for you! Also, keep reading for Sticky’s Booking And Sales Booster System. I promise you – this will get you excited!
3 Common Challenges Photographers Face
Before I share the three tactics you could use to increase your photography sales, I also want to share that there are endless small business challenges, and below are some of the most common ones wedding and portrait photographers face.
1. Not Enough Inquiries
Not receiving enough inquiries can be a significant hurdle for photographers looking to grow their photography bookings. One reason for this lack of leads could be that potential clients cannot find your work online, or are stuck with your photography booking form, or worse – lost on your booking page.
Without a strong online presence, potential clients may not be able to discover you, which can result in missed opportunities. Another reason could be ineffective photography marketing messages. To reach your targeted audience, you not only need to be present where they’re looking but have the right messaging that helps them identify with the solution you’re providing.
Another challenge that photographers face is too many inquiries that eventually ghost them. This can be incredibly frustrating when you’re investing time and energy into responding to them, only to never hear back from potential clients. It can be difficult to determine why potential clients are ghosting, but it could be due to your pricey photographer booking fee or information overload. Now, look, you’re doing great, but there’s always room for improvement, right?
3. Too Much Screen Time
As technology advances and digital marketing becomes increasingly important, many photographers spend more time in front of a screen than behind a camera. This can lead to burnout, decreased creativity, and a lack of personal connection with potential clients.
All these challenges are pretty real and significant. They not only impact business and craft but they can also affect your motivation, leaving you feeling uninspired. However, the great news is that there are several ways to overcome these challenges. In the next section, I will take you through three effective ways to book more clients as a photographer. These will help you streamline your photography booking process, increase your online bookings, and connect with potential clients more personally and efficiently.
How To Get Photography Clients – 3 Ways To Boost Business
Whether you specialize in wedding photography or portraiture, with the right sales strategy and approach, you can increase your photography bookings and sales in no time. And I understand that with so many ways to promote photography business and improve sales growth, it’s tough to know where to start. But that’s why I’m here! So if you’re constantly asking yourself or your fellow photographers things like how to get more photography clients or how to increase your photography bookings, here’s what you need to know.
1. Answer Inquiries With Professionalism & Immediacy
Answering inquiries with professionalism and immediacy is crucial to book more clients as a photographer. In fact, how you respond to a potential client’s initial inquiry can sometimes even make or break the deal.
Responding on time and in a polished and clear manner shows that you value their interest in your services and sets the tone for a professional relationship. On the other hand, a slow or sloppy response can turn potential clients away.
To boost your photography bookings, start with prioritizing timely and professional responses. Secondly, provide clear and concise information about your services and pricing to avoid confusion and frustration. Doing this creates a positive impression and sets you apart from competitors. Ultimately, being attentive and responsive to potential clients can increase your chances of securing more photography sessions.
Suggested Read: #ClientConversion: 5 Tips To Turn Photography Leads Into Sales
2. From Crickets To Consults – Stop People From Ghosting You
As a photographer, it can be frustrating when potential clients seem interested in your work but then suddenly disappear. When prospective clients ghost you, I promise you it’s not because of your work. They wouldn’t have inquired if they didn’t love your work. They’re just overwhelmed with all the information.
To overcome this challenge, focus on the client journey and make it easy for them to understand the value of your services. Avoid emailing lengthy and outdated PDFs that may load slowly and not communicate your value effectively. Instead, use an online pricing guide and save the detailed information for a one-to-one consult.
But you can’t also make them wait to get nothing. Right? You need to give them something! Give them a taste of your value and personality through a snippet or teaser. This helps to avoid confusing potential clients with too much information.
Also Read: How To End The Cycle Of Business Ghosting
3. Convert Traffic Into Profit
Investing in traffic can be a great way to convert potential customers into profit, but it’s essential to know when it’s the right time to start spending money on Facebook Ads.
Before spending a single penny on ads, it’s crucial to understand your conversion rate at multiple steps. If your conversion rate is only 1%, then this is the maximum number you can spend on unpaid traffic. The reality is that the average cost per click on Facebook is around $1.72, and oftentimes, it’s even higher. Therefore, your profit per visitor needs to be in the $2 to $5 range before it’s safe to start investing in traffic.
Keep this in mind, and don’t let any ad guru take your money before you’ve figured out your current numbers. By understanding your conversion rates and profit margins, you can make smarter decisions when investing in traffic and ultimately converting those into profit.
The Booking And Sales Booster System – A Sticky Innovation
I am thrilled to share with you the latest offering from Sticky – the Booking and Sales Booster System. As a photographer myself, I know how challenging it can be to manage the bookings and sales aspect of your business. That’s why my awesome team and I have come up with a really cool service that can take care of all of that for you.
We’re not just offering software or training but a full-fledged service where we build the booking system for you. Our developed processes and systems help you with everything from building your mock-ups to writing your emails, all to ensure that your bookings and sales run seamlessly.
With the Booking and Sales Booster System, we will create a portfolio of your images and drop them into our library of amazing templates. We have endless templates for you to choose from, and we will also create a pricing page for you and build it with all the necessary copies, contact information, and logos.
But that’s not all!
You’ll also get a one-on-one coaching call with my team to review the mock-ups and pricing. This is where we’ll help you with the strategy, which products to feature, and any other questions you may have. With our system in place, you can better respond to inquiries and streamline your photography bookings and sales process. Here’s a quick list of everything you’ll get:
- 20 product demo images
- Online pricing primer page
- 1-1 kick-off call
- 10 email nurturing sequences
- Email capture exit intent form
- Email capture slide-out form
- Connecting all of the links
- 1-1 launch call
- 6 ½ months Sticky Marketing Tools (StickyAlbums, StickyFolios, StickyEmails)
Adopt Better Business Practices To Boost Business
As a business owner, I know you’re constantly looking for ways to take your photography business to the next level. I understand that you want to create a memorable first impression with your potential clients, but by doing so, you do not want to overwhelm them with too much information too soon. Just remember to respond to them on time, offer them information in the right manner, and learn how to use that traffic to your benefit. It might sound easier said than done, but these will pretty much help you skyrocket your photography bookings. Plus, here’s another pro tip to make top-notch customer experience a norm for your brand: Once you do reel them in, you can consider using online scheduling tools or booking apps, or photography booking software for seamless client relationships.
Further Read: Twyla Jones | Outsource & Do the Things you Love
At Sticky, we offer simple tactics and tools for photographers to help them turn website visitors into booked clients. To learn more about how Sticky can help your business grow and thrive, check out our website and pricing page today! Try Sticky and see the difference it can make.