Congratulations! You’ve worked hard to build a steady traffic flow to your photography website, which is no easy feat. But while website traffic is crucial for any business, it’s not enough to sustain it on its own. To be a successful photography business owner, you need to convert traffic into profit.
As a wedding or portrait photographer, you can leverage your website traffic into actual money in your pocket. However, this might feel like an uphill battle sometimes. That’s why today, I will share five smart ways to learn how to earn money from website visitors, so you can start cashing in on all that hard work. As you read this article, you’ll be equipped with the knowledge to create a sales funnel and a compelling sales page that could help you boost profits!
What Are Good Conversion Rates?
Before I let you in on the five secrets to traffic conversion, let’s quickly go over what is traffic to sales conversion rate and the ideal conversion rate.
The former refers to the percentage of visitors to your website who take an action, be it to make a payment when purchasing or sign up for a newsletter. To calculate it, you divide the total sales number by the total number of visitors during a given time, then multiply the result by 100. Like, if 100 people visit your website and 10 make a purchase, your conversion rate would be 10%.
Now, what are good conversion rates? Well, it varies by industry and website type, but a good benchmark is between 2% and 5%. However, don’t be discouraged if your rate is lower than that. There are many factors that can affect conversion rates, such as your web traffic quality and the effectiveness of your website design. Want an increasing conversion rate for your website? The next section of the blog can help you with that.
Also Read: The Real Reason People Visit Your Photography Site (& The Unexpected Reason They Don’t)
5 Smart Ways To Convert Traffic Into Profit
1. Optimize Website To Boost Conversions
Optimizing your website for conversion is key if you want to convert traffic into profit. Your site should be easy to navigate, visually appealing, and provide your visitors with all the information they need to make a decision. Also, ensure your photography website is mobile-friendly and loads quickly, as this can impact your conversion rate. Additionally, clear calls to action (CTAs) encourage sales leads to take action, such as signing up for free tips or making a purchase.
2. Offer Value-Added Content
When learning how to earn money by website traffic, you cannot undermine the benefits of providing value-added content that goes beyond simply promoting your products or services. This could be blog posts, tutorials, or free resources that potential clients can access on your website. As you brainstorm ideas, take into account your target audience and the kind of content most useful for them. Consider topics relevant to your industry and align them with your brand messaging. And don’t hesitate to experiment with different formats, such as videos, infographics, and podcasts.
Read More: Four Rules For Writing Headlines That Gets You Leads
3. Capture Leads With A Lead Magnet
Using a lead magnet can be a highly effective strategy to convert traffic into profit. It is a free resource that potential clients can get access to on their email addresses. This allows you to capture and nurture leads into paying clients over time.
For example, if you’re a portrait photographer, you could offer a free guide on how to prepare for a successful photo shoot or a set of posing tips for clients. For wedding photographers, it could be a wedding planning checklist or a guide to choosing the perfect wedding venue. Creating valuable resources that address your audience’s pain points and offer solutions can attract more leads and build stronger relationships. And with a solid information nurturing strategy in place, you’ll be well on your way to converting those leads into paying customers. Cha-ching!
4. Use Email Marketing To Nurture Leads
Many of you often ask, “How do you convert your traffic to leads and sales?” Well, effective email marketing plays a significant role in that! A welcome email introducing yourself and your services and an email showcasing a recent wedding or portrait session you photographed can be excellent ways to get your potential customers to pay attention.
However, one important element of any email campaign is the landing page. A landing page might showcase your portfolio, provide more information about your services, or offer a special promotion or discount. Creating and customizing a landing page is relatively easy with website builders like BOWWE and Squarespace. Landing page optimization is crucial to ensure that site visitors are getting converted into leads and sales. This might involve testing different headlines, images, and CTAs or using analytic tools like Google Analytics to track the buyer journey stage.
Pro tip: Hey, guess what? Sticky can help with your emails! StickyEmail provides wedding and portrait photographers with a library of email nurturing sequences written by successful industry photographers so that you can send compelling emails without staring at a blank screen.
Also Read: The Photographer’s Guide To Writing Marketing Emails
5. Offer Incentives To Book
Another great way to convert traffic into profits is to offer incentives. It’s a clever way to leverage that traffic and creates a sense of urgency among potential clients to grab the opportunity before it’s too late! For example, you can offer limited-time discounts, a complimentary engagement session, or a free album upgrade. These incentives can be used in email marketing campaigns or landing pages to excite potential clients to take the next step to book your services, leading to increased photography bookings and sales. Not only do incentives motivate prospective clients to book with you, but it also shows your efforts to go the extra mile to make them happy.
Use Website Traffic To Boost Profit
To wrap things up, it’s important to understand that learning how to increase traffic on your website is only the first step in building a profitable business. To truly succeed, you must convert that traffic into paying customers who value your work and will to refer you to others. By optimizing your website, offering value-added content, capturing leads with a lead magnet, using effective email marketing strategies, and offering incentives to book, you can start earning money from your website traffic and building a sustainable photography business.
Also Read: People Aren’t Reading Your Testimonials
At Sticky, we offer simple tactics and tools for photographers to help them turn website visitors into booked clients. To learn more about how Sticky can help your business grow and thrive, check out our website and pricing page today! Try Sticky and see the difference it can make.