Face to Face
While I was at SYNC this month, it was awesome to have the chance to talk in person with so many of our customers. It was also really valuable to hear the hesitancy from other photographers who were new to the idea. Several of them were a bit nervous to introduce digital products into their sales process, concerned that it could hurt their already hurting print sales.
“More and more customers keep asking for their digital files”
“I used to post sneak peaks on our blog, but our customers just kept stealing them, cropping out our watermark, and posting on Facebook.”
Does this sound familiar? Balancing the changing requests of your clients, the increasing focus on having digital files that they can share on social media, and on their mobile devices is quickly starting to eclipse their desire for actual physical prints.
Keep it Simple
In this video I share with you how thousands of pro-photographers are creating custom mobile apps for each of their clients and increasing their word of mouth referrals AND increasing their PRINT sales.
- Do not deliver any digital products until the end of the sales process.
- Make a handful of StickyAlbums for your favorite clients last year – this will help boost your word of mouth referrals.
- The perfect pull-through products are the ones your clients come in the door asking for.
- Only offer a full 30+ image StickyAlbums in your premium print packages.