I recently had another great Facebook Live chat in our new Photography Marketing Mastermind group.
If you haven’t joined the group, please head over and join today. It’s a great group of motivated, professional photographers who are learning and sharing the ins-and-outs of marketing and running a successful photography business. There are lots of great conversations happening, and more live chats planned!
Here’s a short clip from my latest By the Numbers
Lisa has been in business for 9 years, and in that time, she’s experienced success and her share of failure. One of the most significant things that she’s learned over the years is that it’s important for your business model to be aligned with both your values and your time. Lisa had 100 sessions last year with an average sale of $500. She knows that she could charge more, but her current model feels fair, and because she has a limited amount of time to invest in each client, it works for her.
Time is Valuable
There was a time when Lisa thought that she needed an assistant, but she’s come to realize that all she truly needed was good client management software so that she could automate her client workflow from start to finish. She uses Iris Works and recommends that whatever you do, don’t download every option and try to compare their features. Pick one and give it 6 months to work.
Make it Personal
Although Lisa can respond to inquiries instantly because of automation, she does make an effort to add personal touches to her client’s experience. One of her new, favorite things to do is send a personalized iPhone video thanking the client after a session. She’s also done it to follow
If you’d like to learn more from Lisa, visit The Milky Way. She has a free one year planner available.
Links from the Episode