Kirk Voclain has been shooting high school seniors since he was in high school. Thirty years later, he’s an industry leader who photographs over 100 seniors each year and runs the popular Pro4um.
Nate and Kirk recently sat down and talked about how Kirk uses StickyAlbums as an “upfront teaser” to motivate clients to purchase more prints. The teaser apps are free and sent to clients after their sessions. They have 3-4 low resolution images, are heavily watermarked and have ads. His clients love them.
“Everyone wants the app with no ads…”
and they’re willing to pay to get it. It’s a win win because not only is he able to make larger sales, but his clients have his work at their fingertips and he gets referrals because of it.
Kirk also uses StickyAlbums at the end of the season to get clients back in for one final round of ordering.
Here’s the details and how Kirk plans to experiment with StickyAlbums in 2014.