Jeffrey Shaw has been a portrait photographer for 30 years. He’s watched the industry change dramatically in that time, but one thing has remained true. In a competitive environment, how you serve your clients is what will set you apart from the competition.
“Big Corporations are trying to make themselves look small. We’re already there…the small business owner. We have an unbelievable power…our service.”
By focusing on the portraits, albums and products that we can create for our clients, we can truly serve them.
“Sales isn’t about taking. It’s actually our biggest act of service.”
To hear more from Jeffrey, watch part one of this two part video interview.