Heather Donlan is the owner of Heather Donlan Photography, a portrait & commercial studio in Naples, Florida. Heather specializes in beach portraiture, but has recently been recognized for her fine-art photography in The Everglades. More than 50% percent of her clients are “destination clients” meaning that they come to Naples for vacation or have a second home there. If you think that working with a clientele that doesn’t have roots in in the area means working with families once and never seeing them again, you would be wrong. Heather’s clients come back. Maybe not every year, but when they’re in Naples they schedule a session with her. How does she do it? She goes the extra mile. By providing customer service that can’t be matched and distinguishing herself from the competition, Heather has carved our her niche and her business is booming.
To hear how hiring a studio manager, sending a newsletter, doing away with mini sessions, using StickyAlbums and even watching Shark Tank all helped Heather’s business grow, watch her interview with Nate.