Having a stunning website showcasing your work is only half the battle when it comes to attracting new clients. The other half? Making sure those potential clients can actually contact you. This is where call-to-action (CTA) buttons come in, with phrases like “Contact Now” or “Book a Session” to encourage action. But here’s the catch: Your CTAs must be visible and accessible to be effective. And the language you use matters too! You want to be friendly and convincing while avoiding sounding pushy. Don’t forget about sticky CTAs, either! Those are the ones that stay with your visitors as they scroll down the page. So, if you want your photography business to skyrocket, read on for my CTA best practices.
What Is A Sticky CTA?
After adding a beautiful image on your website, the next step to make your website truly work for you is converting those online leads (eyeing that stunning photograph) into loyal clients who book for years to come. That’s why I always stress the significance of using sticky CTAs on websites.
But what does a sticky CTA do?
Well, think of them like a magnet for potential clients. Every click, scroll, and swipe should lead them to a bold and enticing call to action that makes them want to contact you right away. It’s like a well-placed sticky note that reminds you to grab milk on your way home. Strategically placed call-to-action buttons guide potential clients toward booking a photo shoot. Sticky call-to-action words, when done right, can turn a passive photo peruser into an active consult seeker in no time.
Also Read: The Real Reason People Visit Your Photography Site (& The Unexpected Reason They Don’t)
CTA Best Practices: 5 Tips To Keep In Mind While Writing CTAs
1. Understand Your Audience
Understanding your audience is imperative when writing an effective call to action. There’s more to it than just sounding cool and clever; you need to take the time to research your audience before crafting your CTA. What do they value most? What sets them apart from other clients?
To connect with your audience, try understanding what motivates them. Whether you’re reaching out to potential wedding clients or looking to gain new portrait commissions, it’s important to speak their language and appeal to them in words they relate to. Taking all details into consideration, you can create CTAs that are specific and relevant, grabbing your client’s attention and inspiring them to take the next step.
2. Keep CTAs Clear And Concise
In the photography world, visuals are everything, but don’t underestimate the power of your words. Much like the perfect shot, a well-crafted call-to-action button should convey a story with minimal effort, resonating with the viewer’s emotions. All great call-to-action phrases that capture a website visitor’s attention are short, simple, and impactful.
A clear call to action stands out on the page and makes it easy for your audience to understand your message and connect with it. This straightforward approach not only helps optimize a CTA but makes it more memorable and persuades your target audience. With a creative eye and to-the-point direction, your CTAs can help take your business to the next level.
Also Read: 5 Tips To Turn Photography Leads Into Sales
3. Provide The Reader With Value
For wedding and portrait photographers, writing a call to action is akin to capturing a couple’s love story or a person’s essence within a single frame. It’s important to write a call to action that makes them eager to take action. You should offer them something valuable, like unforgettable memories captured in your photos, a unique experience, and personalized service. Your call to action should paint a picture of the fantastic experience they’ll have with you and guide them to take the first step in working with you. By emphasizing the value they’ll get and the priceless memories you’ll help create, you can turn them into loyal customers.
4. Use Color Contrast To Stand Out
The art of crafting an enticing CTA is much like composing a visually stunning photograph, with color contrast playing a crucial role in capturing the viewer’s attention. Just as you skillfully balance light and shadow to bring your subjects to life, remember to use color contrast when designing your CTAs.
Using bright colors against a clean white background helps create an eye-catching focal point that encourages action. This attractive use of color for CTA buttons not only improves the visual appeal of your photography page but also reflects your skill in capturing life’s special moments in a professional manner. By weaving this visual magic into your CTAs, you create an engaging and professional invitation that resonates with potential clients and allows your unique business offerings to shine.
Also Read: The Photographers’ Guide to Writing Marketing Emails
5. Personalize
Personalizing your CTAs is a crucial strategy in crafting compelling and effective marketing messages, as it speaks directly to their individual concerns and aspirations.
Much like how you tailor your photography style to capture the unique essence of each couple or individual, your calls to action must resonate with the specific needs and desires of your potential clients. A question that many photographers grapple with is, “What is the purpose of a call to action?” Well, here’s the answer: You can tailor your CTAs to specifically touch a nerve with potential clients, addressing their unique needs and goals, and igniting a sense of trust and understanding that paves the way for a truly memorable photographic experience.
Embrace Softer Language For More Impact
To maximize conversions on your photography website, it’s essential to implement CTA best practices informed by call-to-action statistics. Carefully selecting the best call-to-action phrases can significantly impact your conversion rates, as they hit home with your audience’s needs and desires. Additionally, designing the best call-to-action buttons that are visually appealing and easy to locate will further enhance user experience and encourage potential clients to take the desired action.
If you want to attract more customers and make your online presence a success, it’s important to create compelling call-to-action statements that showcase your unique photography offerings and inspire your target audience to engage with (and potentially book) your services. Adding a standout button to your website or including clear instructions in your email signature can make all the difference, turning more leads into bookings. So go ahead, make your call to action irresistible, and watch your business grow!
Also Read: The Portfolio Website Template
At Sticky, we offer simple tactics and tools for photographers to help them turn website visitors into booked clients. To learn more about how Sticky can help your business grow and thrive, check out our website and pricing page today! Try Sticky and see the difference it can make.
