Over the past few months, we’ve been hearing a lot of photographers talk about how difficult it is to compete in their over-saturated markets. So many photographers offering similar products at various price points makes it hard to stand out. Nate and Photo Business Tools founder Amy Fraughton are here to help you build a strong customer base who will return to you year after year and tell their friends and family about you.
A strong customer base is not created overnight. It takes time and requires that you create relationships with your clients and with potential clients. How do you do this? It’s simple. Email marketing. Many of you read that and thought, “Not simple. I don’t have time and/or I have no idea what to send out.” RIght? In the video below we’re going to walk you through the simplest and easiest ways to build your email list (including a demonstration of StickyAlbums new promotions feature) and then introduce you to Newsletter Nanny, a product that makes sending a newsletter out so simple that you can’t afford not to try it.
Why a Newsletter?
A well-done newsletter helps you:
- Establish yourself as the expert in your field.
- Stand out in an oversaturated market.
- Develop lifelong customers.
- Be the photographer in front of them when they are ready to buy.
- Dramatically increase your word of mouth marketing!
It takes time, but photographers who use email marketing well will tell you that it’s worth it.
“When Joy Vertz sends out an email she has to bring in another employee to answer the phone.”
Wouldn’t that be a nice problem to have?
For more information, watch or listen to the interview below.