Molly Marie is a women’s portrait photographer with a thriving studio in Eau Claire, Wisconsin. Molly also teaches workshops, offers mentoring and has a fantastic business and photography tip blog, Boudie Shorts.
This weeks call is full of practical tips to help you rejuvenate and grow your business. Molly offers advice on renting studio space, hiring employees, investing in trade shows and networking and building relationships with other businesses. We know that these things may sound overwhelming to some of you, but Molly’s approach of starting small and taking baby steps to reach your goals will help you see that success is within your reach.
Trade Shows
Trade shows are a great place to meet potential clients and network with other businesses. You don’t need a fancy booth or to attend the biggest shows. Some of Molly’s most profitable shows have been small and inexpensive. While meeting people and collecting email addresses is important, you need to book sessions on the spot to make trade shows worth the time, expense and effort. Molly does this by offering a special show package that includes a beautiful hand bag, session, $100 product credit and hair and makeup to those who book on the spot.
Referral Program
StickyAlbums is an integral part of Molly’s referral program. Each client receives a StickyAlbum with all of the images that they purchased product of. The album also includes this image.
“We get more referrals from StickyAlbums than Facebook”.
Watch or listen to the complete interview below.
