Jen Basford, owner of 3 girls photography and founder of Seniors Ignite, shares how she’s using StickyAlbums to create fashion look-books as a bonus for the local vendors she partners with, and how it helps get seniors in the door year round!
This tactic is not new – depending on your area – your competition may already be offering free digital files, or prints for local businesses to hang on their walls . To compete – you need to innovate – you need to offer something that will really get your partners attention.
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It’s not all about you.
Remember the key to building new partnerships is to start with what you can do for THEM. Focus on helping them do something no one else has – something they really value. When you find genuine win-win partnerships it just feels right for everyone. We all have radar for strangers who are looking for tit-for-tat. Set expectations early – be totally transparent!
